Polymeros Chrysochou
Polymeros Chrysochou
Professor of Marketing, Aarhus University
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Zitiert von
Zitiert von
The role of price as a product attribute in the organic food context: An exploration based on actual purchase data
L Marian, P Chrysochou, A Krystallis, J Thøgersen
Food Quality and Preference 37, 52-60, 2014
The effects of service brand dimensions on brand loyalty
A Krystallis, P Chrysochou
Journal of Retailing and Consumer Services 21 (2), 139–147, 2014
Stories vs. facts: triggering emotion and action-taking on climate change
BS Morris, P Chrysochou, JD Christensen, JL Orquin, J Barraza, PJ Zak, ...
Climatic Change 154 (1-2), 19-36, 2019
Health-related ad information and health motivation effects on product evaluations
P Chrysochou, K Grunert
Journal of Business Research 67 (6), 1209-1217, 2014
Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image
P Chrysochou
Journal of Marketing Communications 16 (1-2), 69-85, 2010
Traceability information carriers. The technology backgrounds and consumers’ perceptions of the technological solutions
P Chrysochou, G Chryssochoidis, O Kehagia
Appetite 53 (3), 322-331, 2009
Types of value and cost in consumer–green brands relationship and loyalty behaviour
E Papista, P Chrysochou, A Krystallis, S Dimitriadis
Journal of Consumer Behaviour 17 (1), e101-e113, 2018
Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion
LX Liao, AM Corsi, P Chrysochou, L Lockshin
Food quality and preference 42, 48-55, 2015
Generation Y preferences for wine: An exploratory study of the US market applying the best‐worst scaling
P Chrysochou, A Krystallis, A Mocanu, RL Lewis
British Food Journal 114 (4), 516-528, 2012
Social discourses of healthy eating. A market segmentation approach
P Chrysochou, S Askegaard, KG Grunert, DB Kristensen
Appetite 55 (2), 288-297, 2010
Consumer involvement and knowledge influence on wine choice cue utilisation
J Bruwer, P Chrysochou, I Lesschaeve
British Food Journal 119 (4), 830-844, 2017
One size does (obviously not) fit all: Using product attributes for wine market segmentation
E Pomarici, M Lerro, P Chrysochou, R Vecchio, A Krystallis
Wine Economics and policy 6 (2), 98-106, 2017
Consumer behavior research methods
P Chrysochou
Consumer Perception of product risks and benefits, 409-428, 2017
European consumers’ perceptions, definitions and expectations of traceability and the importance of labels, and the differences in these perceptions by product type
O Kehagia, P Chrysochou, G Chryssochoidis, A Krystallis, M Linardakis
Sociologia Ruralis 47 (4), 400-416, 2007
The impact of product innovation attributes on brand equity
S Nørskov, P Chrysochou, M Milenkova
Journal of Consumer Marketing 32 (4), 245-254, 2015
Drink to get drunk or stay healthy? Exploring consumers’ perceptions, motives and preferences for light beer
P Chrysochou
Food Quality and Preference 31, 156–163, 2014
“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals
C Kavvouris, P Chrysochou, J Thøgersen
Journal of Business Research 113, 257-265, 2020
Quality assurance labels as drivers of customer loyalty in the case of traditional food products
P Chrysochou, A Krystallis, G Giraud
Food Quality and Preference 25 (2), 156–162, 2012
Implicit communication of food product healthfulness through package design: A content analysis
A Festila, P Chrysochou
Journal of Consumer Behaviour 17 (5), 461-476, 2018
Human decision-making biases in the moral dilemmas of autonomous vehicles
DA Frank, P Chrysochou, P Mitkidis, D Ariely
Scientific Reports 9 (1), 1-19, 2019
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