| Reputation and intentions: The role of satisfaction, identification, and commitment L Su, SR Swanson, S Chinchanachokchai, MK Hsu, X Chen Journal of Business Research 69 (9), 3261-3269, 2016 | 307 | 2016 |
| The effect of multitasking on time perception, enjoyment, and ad evaluation S Chinchanachokchai, BRL Duff, S Sar Computers in Human Behavior 45, 185-191, 2015 | 117 | 2015 |
| A consumer socialization approach to understanding advertising avoidance on social media S Chinchanachokchai, F de Gregorio Journal of Business Research 110, 474-483, 2020 | 89 | 2020 |
| A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations S Chinchanachokchai, P Thontirawong, P Chinchanachokchai Journal of Retailing and Consumer Services 61, 102528, 2021 | 79 | 2021 |
| The influence of supervisor undermining on self-esteem, creativity, and overall job performance: A multiple mediation model G Eissa, S Chinchanachokchai, R Wyland Organization Management Journal 14 (4), 185-197, 2017 | 42 | 2017 |
| Teaching artificial intelligence and machine learning in marketing P Thontirawong, S Chinchanachokchai Marketing Education Review 31 (2), 58-63, 2021 | 37 | 2021 |
| Exploring different types of superstitious beliefs in risk-taking behaviors: What we can learn from Thai consumers S Chinchanachokchai, T Pusaksrikit, S Pongsakornrungsilp Social marketing quarterly 23 (1), 47-63, 2017 | 36 | 2017 |
| Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers M Koo, S Shavitt, AK Lalwani, S Chinchanachokchai International Journal of Research in Marketing 37 (4), 837-852, 2020 | 19 | 2020 |
| The superstitious journey of Thai lottery gamblers T Pusaksrikit, S Pongsakornrungsilp, S Chinchanachokchai, E Crosby Journal of Marketing Management 34 (13-14), 1126-1148, 2018 | 17 | 2018 |
| Distracted mind: The effects of multitasking and mind wandering on consumer memory for ad content S Chinchanachokchai, BRL Duff, RJ Faber International Journal of Advertising 39 (5), 631-654, 2020 | 16 | 2020 |
| The role of self-construal in romantic gift posting across Social Networking Sites S Chinchanachokchai, T Pusaksrikit Computers in Human Behavior 117, 106665, 2021 | 15 | 2021 |
| The influence of social media influencers (SMI) on the pro-environmental behavior of Thai generation Y regarding the purchase of electric vehicles T Cattapan, S Vilaisri, S Chinchanachokchai ABAC Journal 43 (2), 77-91, 2023 | 14 | 2023 |
| Rethinking sustainable tourism management: learning from the COVID-19 pandemic to Co-create future of krabi tourism, Thailand P Pongsakornrungsilp, S Pongsakornrungsilp, A Jansom, ... Sustainability 14 (18), 11375, 2022 | 12 | 2022 |
| Characteristics and Meanings of Good and Bad Romantic Gifts Across Cultures: A Recipient’s Perspective S Chinchanachokchai, T Pusaksrikit Gifts, Romance, and Consumer Culture, 2018 | 8 | 2018 |
| Jack of all trades, master of... some?: Multitasking in digital consumers S Chinchanachokchai, BRL Duff The Routledge companion to digital consumption, 367-377, 2013 | 8 | 2013 |
| Angry birds vs. sudoku: how different types of tasks in multitasking affect ad memory and mind wandering S Chinchanachokchai, BRL Duff, RJ Faber Journal of Current Issues & Research in Advertising 42 (4), 411-424, 2021 | 7 | 2021 |
| The devil is in the details: When holistic thinkers react negatively to incongruent information S Chinchanachokchai, H Noel Contemporary Management Research 11 (1), 2015 | 7 | 2015 |
| Using gay models in mainstream media: an expanded match-up hypothesis perspective S Chinchanachokchai, N Hanson-Rasmussen, RJ Faber Journal of Consumer Marketing 40 (1), 102-111, 2023 | 6 | 2023 |
| Teaching eye-tracking and facial expression analysis technology in an online marketing research class S Chinchanachokchai, J McKelvey Marketing Education Review 33 (2), 125-129, 2023 | 5 | 2023 |
| Impact of teacher encouragement on children’s consumption and non-eating behaviour in a Wisconsin elementary school vegetable snack programme S Chinchanachokchai, EM Jamelske, E Vernon Health Education Journal 81 (3), 265-279, 2022 | 5 | 2022 |
Brittany DuffAssoc Professor, University of Illinois at Urbana-Champaign | researcher, Riot GamesVerified email at illinois.edu
