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Andreas Hinterhuber
Andreas Hinterhuber
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Customer value‐based pricing strategies: why companies resist
A Hinterhuber
Journal of business strategy 29 (4), 41-50, 2008
6702008
Towards value-based pricing—An integrative framework for decision making
A Hinterhuber
Industrial marketing management 33 (8), 765-778, 2004
6512004
Is innovation in pricing your next source of competitive advantage? 1
A Hinterhuber, SM Liozu
Innovation in pricing, 11-27, 2017
2962017
Pricing orientation, pricing capabilities, and firm performance
SM Liozu, A Hinterhuber
Management Decision 51 (3), 594-614, 2013
2632013
Is it time to rethink your pricing strategy?
A Hinterhuber, S Liozu
MIT Sloan management review, 2012
2482012
Value chain orchestration in action and the case of the global agrochemical industry
A Hinterhuber
Long range planning 35 (6), 615-635, 2002
2162002
Can competitive advantage be predicted? Towards a predictive definition of competitive advantage in the resource-based view of the firm
A Hinterhuber
Management Decision 51 (4), 795-812, 2013
1972013
The conceptualization of value-based pricing in industrial firms
SM Liozu, A Hinterhuber, R Boland, S Perelli
Journal of Revenue and Pricing Management 11, 12-34, 2012
1472012
Value quantification capabilities in industrial markets
A Hinterhuber
Journal of Business Research 76, 163-178, 2017
1192017
Industrial product pricing: a value‐based approach
SM Liozu, A Hinterhuber
Journal of Business Strategy 33 (4), 28-39, 2012
1142012
Mindful pricing: Transforming organizations through value based pricing
S Liozu, D Boland, A Hinterbuber, S Perelli
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
1002015
Violations of rational choice principles in pricing decisions
A Hinterhuber
Industrial Marketing Management 47, 65-74, 2015
992015
CEO championing of pricing, pricing capabilities and firm performance in industrial firms
SM Liozu, A Hinterhuber
Industrial Marketing Management 42 (4), 633-643, 2013
962013
Value delivery and value-based pricing in industrial markets
A Hinterhuber
Creating and managing superior customer value 14, 381-448, 2008
962008
Innovation in pricing: Contemporary theories and best practices
A Hinterhuber, S Liozu
Routledge, 2017
732017
Pricing strategies and pricing capabilities
M Johansson, N Hallberg, A Hinterhuber, M Zbaracki, S Liozu
Journal of Revenue and Pricing Management 11, 4-11, 2012
662012
Organizational design and pricing capabilities for superior firm performance
S Liozu, A Hinterhuber, T Somers
Management Decision 52 (1), 54-78, 2014
632014
Profiting when customers choose value over price
A Hinterhuber, M Bertini
Business strategy review 22 (1), 46-49, 2011
622011
The six pricing myths that kill profits
A Hinterhuber
Business Horizons 59 (1), 71-83, 2016
542016
Industrial pricing orientation: The organizational transformation to value-based pricing
SM Liozu, RJ Boland, A Hinterhuber, S Perelli
First International Conference on Engaged Management Scholarship, 2011
532011
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