| Exploring consumer motivations for creating user-generated content T Daugherty, MS Eastin, L Bright Journal of interactive advertising 8 (2), 16-25, 2008 | 1528 | 2008 |
| Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence H Li, T Daugherty, F Biocca Journal of advertising 31 (3), 43-57, 2002 | 1226 | 2002 |
| Characteristics of virtual experience in electronic commerce: A protocol analysis H Li, T Daugherty, F Biocca Journal of interactive Marketing 15 (3), 13-30, 2001 | 799 | 2001 |
| eWOM and the importance of capturing consumer attention within social media T Daugherty, E Hoffman Journal of Marketing Communications 20 (1-2), 82-102, 2014 | 568 | 2014 |
| The role of virtual experience in consumer learning H Li, T Daugherty, F Biocca Journal of Consumer Psychology 13 (4), 395-405, 2003 | 409 | 2003 |
| Consumer learning and the effects of virtual experience relative to indirect and direct product experience T Daugherty, H Li, F Biocca Psychology & Marketing 25 (7), 568-586, 2008 | 309 | 2008 |
| Third‐person effect and social networking: Implications for online marketing and word‐of‐mouth communication J Zhang, T Daugherty American Journal of Business 24 (2), 53-64, 2009 | 213 | 2009 |
| Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments LF Bright, T Daugherty Journal of Marketing Communications 18 (1), 19-37, 2012 | 130 | 2012 |
| Organizational virtual communities: Exploring motivations behind online panel participation T Daugherty, WN Lee, H Gangadharbatla, K Kim, S Outhavong Journal of Computer-Mediated Communication 10 (4), JCMC10414, 2005 | 92 | 2005 |
| Research in reverse: Ad testing using an inductive consumer neuroscience approach T Daugherty, E Hoffman, K Kennedy Journal of Business Research 69 (8), 3168-3176, 2016 | 85 | 2016 |
| Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning T Daugherty, H Li, F Biocca Online consumer psychology: Understanding and influencing consumer behavior …, 2005 | 81 | 2005 |
| Handbook of Research on Digital Media and Advertising: User Generated Content Consumption: User Generated Content Consumption IGI Global, 2011 | 79* | 2011 |
| Measuring consumer neural activation to differentiate cognitive processing of advertising: Revisiting Krugman T Daugherty, E Hoffman, K Kennedy, M Nolan European Journal of Marketing 52 (1/2), 182-198, 2018 | 69 | 2018 |
| Understanding consumer perception of advertising: A theoretical framework of attitude and confidence T Daugherty, K Logan, SC Chu, SC Huang Proceedings of the American Academy of Advertising Conference, 308-312, 2008 | 52 | 2008 |
| Neuromarketing: understanding the application of neuroscientific methods within marketing research T Daugherty, E Hoffman Ethics and Neuromarketing: Implications for Market Research and Business …, 2017 | 49 | 2017 |
| Advertising versus product placements: How consumers assess the value of each H Gangadharbatla, T Daugherty Journal of Current Issues & Research in Advertising 34 (1), 21-38, 2013 | 48 | 2013 |
| eCRM: Understanding Internet Confidence and the Implications on Customer Relationship Management T Daugherty, MS Eastin, H Gangadharbatla Advances In Electronic Marketing, 67-82, 2005 | 44 | 2005 |
| A comparison of consumers' responses to traditional advertising and product placement strategies: implications for advertisers T Daugherty, H Gangadhartbatla Proceedings of the American Marketing Association Winter Educators …, 2005 | 42 | 2005 |
| Advertising History J Richards, T Daugherty, K Logan Encyclopedia of Journalism, 22-25, 2009 | 41* | 2009 |
| Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media E Hoffman, T Daugherty Advances in Consumer Research 41, 326-331, 2013 | 39 | 2013 |
Frank A BioccaNew Jersey Intitute of TechnologyVerified email at njit.edu
