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Citations per year
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Since 2020
Citations
157
103
h-index
2
2
i10-index
2
2
0
26
13
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
3
8
19
20
21
25
18
19
16
4
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Kathleen J. Kennedy
Associate Professor of Practice,
University of Arizona
Verified email at arizona.edu -
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Consumer AI
Retailing Technology
Learning Science
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Year
Research in reverse: Ad testing using an inductive consumer neuroscience approach
T Daugherty, E Hoffman, K Kennedy
Journal of Business Research 69 (8), 3168-3176
, 2016
86
2016
Measuring consumer neural activation to differentiate cognitive processing of advertising: Revisiting Krugman
T Daugherty, E Hoffman, K Kennedy, M Nolan
European Journal of Marketing 52 (1/2), 182-198
, 2018
70
2018
Utilizing Consumer Neuroscience to Diagnose Advertising Effectiveness
T Daugherty, E Hoffman, K Kennedy, M Nolan, F de Gregorio
American Academy of Advertising. Conference. Proceedings (Online), 64
, 2015
1
2015
Consumer Neuroscience: Testing Effectual Advertising Using Dense-Array Electroencephalography
T Daugherty, E Hoffman, K Kennedy, M Nolan
ACR North American Advances
, 2014
2014
Description of Course
KJ Kennedy
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