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Arvind Rangaswamy
Titel
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Zitiert von
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Customer satisfaction and loyalty in online and offline environments
V Shankar, AK Smith, A Rangaswamy
International journal of research in marketing 20 (2), 153-175, 2003
29942003
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
26242010
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes
AM Degeratu, A Rangaswamy, J Wu
International Journal of research in Marketing 17 (1), 55-78, 2000
17632000
Customerization: The next revolution in mass customization
J Wind, A Rangaswamy
Journal of interactive marketing 15 (1), 13-32, 2001
12342001
Innovations in retail business models
A Sorescu, RT Frambach, J Singh, A Rangaswamy, C Bridges
Journal of retailing 87, S3-S16, 2011
11062011
Technological opportunism and radical technology adoption: An application to e-business
R Srinivasan, GL Lilien, A Rangaswamy
Journal of marketing 66 (3), 47-60, 2002
10112002
Brand equity and the extendibility of brand names
A Rangaswamy, RR Burke, TA Oliva
International Journal of Research in marketing 10 (1), 61-75, 1993
7591993
Marketing engineering: computer-assisted marketing analysis and planning
GL Lilien, A Rangaswamy
DecisionPro, 2004
7482004
Opportunities and challenges in multichannel marketing: An introduction to the special issue
A Rangaswamy, GH Van Bruggen
Journal of interactive marketing 19 (2), 5-11, 2005
7042005
Turning adversity into advantage: does proactive marketing during a recession pay off?
R Srinivasan, A Rangaswamy, GL Lilien
International journal of research in marketing 22 (2), 109-125, 2005
4512005
The role of marketing in digital business platforms
A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz
Journal of Interactive Marketing 51 (1), 72-90, 2020
3922020
New product preannouncements and shareholder value: Don't make promises you can't keep
A Sorescu, V Shankar, T Kushwaha
Journal of marketing research 44 (3), 468-489, 2007
3612007
First in, first out? The effects of network externalities on pioneer survival
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 68 (1), 41-58, 2004
3532004
Using computers to realize joint gains in negotiations: toward an “electronic bargaining table”
A Rangaswamy, GR Shell
Management science 43 (8), 1147-1163, 1997
3371997
Performance implications of deploying marketing analytics
F Germann, GL Lilien, A Rangaswamy
International Journal of Research in Marketing 30 (2), 114-128, 2013
3122013
The emergence of dominant designs
R Srinivasan, GL Lilien, A Rangaswamy
Journal of Marketing 70 (2), 1-17, 2006
2632006
A simulated annealing methodology for clusterwise linear regression
WS DeSarbo, RL Oliver, A Rangaswamy
Psychometrika 54, 707-736, 1989
2141989
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception
GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke
Information Systems Research 15 (3), 216-235, 2004
1982004
Developing marketing expert systems: An application to international negotiations
A Rangaswamy, J Eliashberg, RR Burke, J Wind
Journal of marketing 53 (4), 24-39, 1989
1891989
The online medium and customer price sensitivity
V Shankar
1841999
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